For Instagram’s 10th Birthday, Experts Predict The Future Of Meme Culture

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For Instagram’s 10th Birthday, Experts Predict The Future Of Meme Culture …

Monetizing content like memes has been around for years and Doing Things Media are no strangers to the practice. Since 2015, Reid Hailey and Derek Lucas have been creating memes and established their company in 2017 to include more than 20 accounts reaching more than 60 million people. Doing Things Media quietly runs popular meme accounts, like @NoChaser (7.9 million followers), @ShitHeadSteve (6 million), and @AnimalsDoingThings (4.6 million). They also specialize in creating ads for companies like Bud Light that resemble memes.

“Videos are being meme-ified,” Hailey told me, referring to TikTok and Reels video formats. “It’s so shareable and caters to that audience with no attention span. I think that’s what we’re going to continue doing in the future the space. That content, the short, really funny content, where you just open up your phone and 10 seconds later you’re dying laughing and then you go about your day or whatever. And it might change shape or form but you know the entertainment value is always going to be there.”

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