Bud Light Seltzer Seeks a Chief Meme Officer to Engage Customers Online
Bud Light Seltzer Seeks a Chief Meme Officer to Engage Customers Online …
Bud Light is looking to fill a novel corporate position: chief meme officer or CMO.
The new role will help pitch the brand’s hard seltzer line in an increasingly crowded marketplace for bubbly, low-calorie alcoholic beverages.
“We have a great tasting hard seltzer and we just want to get the word out there, and we think a great way of doing it is by hiring a chief meme officer to create some great memes and some great sharable content,” Conor Mason, senior director of digital for Bud Light, told Cheddar.
Social media firm Doing Things Media is helping Bud Light develop the CMO position, which will emphasize the importance of humor and positivity in product marketing.