Doing Things Media Helps Memes Make It Onto The Media Plan
Doing Things Media Helps Memes Make It Onto The Media Plan …
Bud Light first contacted Doing Things Media through a DM on Instagram – a fitting introduction for a partnership that revolves around creating and distributing memes on social media.
Doing Things Media owns and operates 20 popular meme and viral video accounts across Facebook, Instagram, TikTok and YouTube, including @AnimalsDoingThings, @NoChaser, @AllGasNoBrakesShow and @neatdad. It has around 60 million followers.
Doing Things Media’s diverse revenue comes from ecommerce, subscription content and TV production, but Bud Light and other brands increasingly want to partner for “meme marketing,” said president Todd Anderman.
“Memes are a big part of how people communicate today,” he said. “They’re culturally relevant, highly shareable and very organic.”