‘Hold The Line’ … Doing Things Media’s Newest Multi-Platform Brand

‘Hold The Line’: Doing Things Media’s Newest Multi-Platform Brand featured image publisher

‘Hold The Line’: Doing Things Media’s Newest Multi-Platform Brand 

Last month, with the global spotlight on the r/WallStreetBets movement, our team at Doing Things Media decided to create content centered around this cultural conversation. DTM’s Co-Founder / CEO Reid Hailey (creator of Shitheadsteve + TrashcanPaul) has been trading stocks and crypto for almost 10 years and saw this as an opportunity to post trade ideas as well as build a brand centered around fin-meme culture.

Once our team identified themes of the r/WallStreetBets trend, we then developed a growth strategy, and our entire creative team sprung into action to create content that was relatable and reflective of the real-time conversation going on throughout the world.

Within 24 hours of launch, the Hold The Line account on Instagram amassed over 30K+ followers. Over the next several days, our team continued to ideate, create, and publish content in response to this real-time trend. Simultaneously, we cross promoted Hold The Line content through the Doing Things Media network of brands that collectively reaches 60M+ followers across social media.

 

Within a 5 day span, the Hold The Line account on Instagram grew to 110K+ followers! During this same period, our e-commerce team created a digital store, and through our content, we promoted merchandise in response to this real-time global cultural trend. We also launched Hold The Line beers only 1 month after starting the brand. Available at eliqs.com/holdtheline (available in California only, initially).

After 1 month the brand has amassed 145k+ followers on Instagram, 8k+ Discord members, 5k+ Twitter followers, and a fast growing Substack newsletter with weekly trade ideas.

Check out ‘Hold The Line’ by clicking the below platform logos: